The University of Dunaújváros had the honour to receive two lecturers from the University of International Business (UIB) in Almaty, Kazakhstan last week. Ms. Sofiya Zhaleleva and Ms. Aidana Tokbura are assistent professors at the Department of Management and Business at UIB.

 

Ms. Zhaleleva presented lectures within our Management Skills course on the following topics: Development of Business in Kazakhstan; National Economy Development; Social Responsibility of Business.

 

 

 Ms. Tokbura gave presentations to students of our Marketing and Public Relations course about PR and Marketing in general, about Social Media Marketing, Strategy Framework and Blue Ocean Strategy in the Business Market.

 

Beside giving lectures, the guest professors had a meeting with the Director and the Heads of Departments of our Institute of Social Sciences with the aim of presenting the professional work and the reasearches carries out at the two institutions and of finding common points that could serve as a basis for future professional cooperation.

 

The University of International Business in Kazakhstan and the University of Dunaújváros submitted a successful grant application last year within the Erasmus+ International Credit Mobility program. The two universities signed the Inter-Institutional Agreement in July 2016.